DV(US SUMMER 25: TURNING UP THE HEAT ON STREETWEAR
London doesn’t sleep in summer—it sweats, it shines, it glows with restless energy. And this season, DV(US) is stepping into the sun with a brand‑new drop that’s bolder, lighter, and louder than ever. Think breathable fits, unapologetic prints, and designs made to keep you moving through long days and even longer nights.
The streets called, we answered
This collection is our response to the season’s rhythm. Oversized graphic tees in crisp organic cotton. Mesh‑panel shorts with utility pockets that hit that perfect balance between street and sport. Lightweight hoodies that still carry our signature London edge for when the sun dips but the energy stays high. Summer’s about freedom, so these pieces are built to move—whether you’re skating through Southbank or catching late‑night rooftop sessions.
Collabs that redefine the game
This drop isn’t just us—it’s a creative collision. We linked with two East London graffiti artists and a rising Brixton photographer to craft visuals that turn each piece into a wearable canvas. Expect spray‑paint gradients, hand‑drawn lettering, and photo prints straight from the city’s rawest corners. Every tee tells a story, every stitch carries culture.
Leveling up quality + design
We promised to step our game up, and we meant it. This collection brings premium, sustainable fabrics—organic cottons, recycled blends, and new dye techniques that pop but stay eco‑friendly. Cuts are cleaner, fits are sharper, details are smarter. This is the next chapter for DV(US): still gritty, still rebellious, but evolving with intention. Summer streetwear has never felt this fresh.
It’s bigger than clothes—always
As always, a percentage of every sale goes straight to mental health projects for creatives who keep the culture alive. Because summer’s not just about the hype—it’s about giving back to the people who make the streets vibrant all year long. When you rock DV(US), you’re not just flexing a fit—you’re fueling a movement.
Limited drops, limitless energy
This isn’t a mass release. We’re keeping the runs tight, exclusive, and true to the streets. Once they’re gone, they’re gone. So if you’re ready to level up your summer wardrobe and rep the new era of DV(US), now’s the time.
This is more than a collection. It’s a statement.
We’re louder. We’re sharper. We’re taking London’s summer vibe global. From sun‑bleached pavements to midnight city lights, this drop is made to be lived in.
Welcome to DV(US Summer ’25.** It’s hot out here. Stay devious.