Inspired by the wildly diverse creativity of London, DV(US) Clothing (pronounced 'devious' ) launched in 2024 with a mission to create premium quality-made streetwear that is expressive, inclusive but affordable. DV(US) Clothing is spawned from an unwavering love for electronic music and urban art, of all forms. DV(US) Clothing actively assists mental health charities that focus on musicians and artists wellbeing.